"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." - Peter Drucker
In our marketing course we help our student understand what the market wants & how to deliver it to the market. Marketing is the only revenue generating function of the organization & have a vital role in today’s world where it is all about brand. Our course aims at providing a student a thorough knowledge of marketing concepts & their implementation in the best interests of company & society.

Course curriculum

• Marketing Concepts & sales
• Understanding consumer behavior
• Understanding criticality of sales & marketing function
• Planning & organizing marketing activities
• Role of marketing research
• Creating sales opportunities
• Planning & conducting sales meetings
• Closing sales & follow up procedure
• Reporting

Teaching methodology
We follow the OGLO method

-lectures by our faculty & industry experts
-case study
-simulation
-role playing
-vestibule training
-Group discussions
-presentations

Assessment

Internal assessment will be conducted at the following intervals:

• On completion of 25% of the curriculum
• On completion of 50% of the curriculum
• On completion of 75% of the curriculum

Final assessment will be conducted at the end of the teaching term and certificates will be awarded to qualifying candidates

Duration         120 hrs